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Social Media and Businesses

18-01-11

Are you participating?

Before the Internet people with similar interests would meet up at local halls to share in their hobbies. Today we can do everything from the comfort of our homes and explore passions that we may never have even considered before. When the Internet first began chat rooms and message boards were popular, now we’ve moved on to social media.

Here are some examples of successful social media campaigns for businesses:

Starbucks: by listening to their customers through social media, tens of thousands of ideas for new products were generated.
Dell: millions of dollars in sales were produced through Twitter alone.

Use social media to:

Listen to your customers (praise or otherwise!), you may find ways to improve your business that you’d never thought of before.
Generate sales through distribution of vouchers and special offers.
Promote events and local news relating to your business.
Provide useful information for your readers; never spam them!
Make your business more transparent so that your customers know that you’re human!

Where to begin?

Establish your aims and objectives.
Learn about your audience and target them accordingly.
There are millions of social media sites, choose the appropriate ones.
Add links to your social media profiles from your website and blog.
Most importantly, use and engage in your social media: post & participate regularly. You can use tools like Engage121 to save time.
Track and analyse your social networking, use tools like SWIX to do so.
Enjoy communicating with your existing and potential customers!

If you need help with social media or you'd like help making a social media plan, let us know and we'll be happy to help!

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