Website Design
A website is your representative in cyberspace. It tells the world about you. It can sell your product. At Matrix, Plymouth, the art of web design and development happens to be something we’re great at.
An online web presence is more important than ever before for businesses and organisations. A website can serve a variety of purposes. It could be a simple website aimed at communicating vital information and contact details. Or you might need a more complex e-commerce website that forms the heart of your business enterprise.
Whatever your motivations for getting online, an effective website opens up new possibilities. It can give visitors a feel for who you are. It assures clients of your credibility. It makes your organisation available every hour of every day. If a potential customer calls and wants to see samples of your work, you can refer them to your website and showcase your achievements instantly.
Professional Websites that work
Not all websites are made equal. Here at Matrix, we know what works. We have a wealth of experience in building and designing websites that are both clever and good-looking.
We can take on diverse projects, from small Content Managed Websites (CMS websites) to full-blown e-commerce websites and online shops, all individually tailored for whatever the size and type of your organisation. We believe that great web design needn’t break the bank – we’re proud to offer excellent value for money.
With us, you’re guaranteed that your website will be built with quality in mind. Our stringent design standards mean your site will be:
- User-friendly, with logical structures and clean, intuitive navigation
- 100% bespoke designs (no templates) and tailored to your unique needs
- Be as future proof as possible with the ability to add additional features at any time
- Built with Search Engine Optimisation (SEO) fully incorporated
- Fast to download and navigate
- Built to latest W3C (World Wide Web Consortium) standards and adhere to HTML, XHTML, XML, CSS validation standards and pursue best practices with valid code, accessible code, semantically correct code backed up with a usable design and navigation structure. (the techy bit, sorry about that!)
Getting started
When you get in touch with us, we’ll gladly talk to you about how the process of creating your website might work. Here’s a summary of the main elements which we’ll work through with you:
Content. In the world of web design there’s an adage that ‘content is king’. Without the right copy, even the most strikingly designed web pages won’t do what you need – which is to communicate effectively with your audience. When you come to us to start creating your website, you might have the written content prepared already, if not, our professional copywriting team will write the content for your new website as part of our flexible service. Our copywriters will liaise with you to compose compelling copy completely from scratch, we also provide a full proof reading service.
Search Engine Optimisation (SEO). As specialists in Search Engine Optimization (SEO) we work from the outset on making your website attractive to search engines like Google. We analyse your industry area and the web surfers you hope to attract. Then we use every technique at our disposal to ensure that your business gets the best chance of being found in web searches. Many web designers misunderstand Search Engine Optimisation as something of a ‘dark art’ or simply overlook it. But as one of the most cost-efficient marketing methods, it’s too important to ignore. Here at Matrix, we’re experienced in Search Engine Optimization, we keep abreast of the changes that affect search engine rankings, and we play by the rules. This ensures that the search engines like your website and that your clients can find you.
Web Hosting. When an internet user logs on to your website they connect with a server, another computer which hosts your web pages. It’s crucial that this server can be trusted to keep your website up and running twenty-four hours a day. The web hosts we use at Matrix are carefully selected to deliver this reliability while also being cost-effective.
Domain Name. This determines your website’s address. The ideal address is one that’s snappy, easily remembered and relevant to your business. Typically we’d aim for something like your business name sandwiched between ‘www.’ and ‘.co.uk’. We research available domain names and advise on what we think would work best for your website.
New Business?
If you’re just setting up in business, or thinking about it, Matrix can offer a helping hand. We’re keen to forge good relationships with new businesses, so we offer some great ‘start up’ rates. We can design a comprehensive package which covers all the design needs of your new venture - anything from a website and a logo to printed stationery and company brochures. Get in touch for a friendly chat about what we can do for you, or why not complete our web client briefing form, email or post back to us and we'll be in touch with some great ideas!
